Suchergebnisse

The aim of the paper is to introduce corporate social responsibility CSR as an organisation's management and stakeholders' relations tool in post-communist countries for ensuring the organisation's social legitimacy. The article discusses how understanding the interdependence between the organisation and society helps to support the organisation to develop social legitimacy and therefore ensure its sustainability. The general research problem in this article is connected with the societal context of studied organisations: how CSR could be positioned and managed in a post-communist society to avoid a rebuff against an organisation's CSR activities. The topic of this paper is approached through three research questions: how post-communist organisations see the CSR position in the organisation, how social legitimacy is acknowledged and defined, and finally to what extent CSR is seen as a tool for ensuring social legitimacy. For the research, seven Estonian organisations' representatives with management responsibility were interviewed to find out their thoughts and ideas about CSR and social legitimacy.

The article analyzes how hostility is legalized in different societies and which narratives and discourses are used to make the dominant state ideologies acceptable for citizens. The authors use critical discourse analysis methodology to compare the main narratives of (a) the establishment of communism that was dominant in the Soviet Union and (b) the anti-terrorism movement in the first decade of the 21st century, used in the spread of democratic ideology and justification of the actions of different countries. The Cold War rhetoric in the Soviet Union meant the linguistic militarization of life: war rhetoric interdiscursively invaded everyday life though the language of the media and thus became the language of describing everyday life. After the events of September 11, 2001, a new global confrontation was constructed. During the Soviet Union period we fought against international imperialism; now we fight against international terrorism. Both main narratives, the one of the Soviet Union and the one formulated by George Bush (Jnr), are phrased by the political elite and made legitimate through mass media. Both narratives are characterized by euphemistic use of language, because military activity is justified by the need to defend democratic values.

This study examines the impact of social media activism in the form of a boycott case through the analysis of online and mass media news articles. The article reviews a conflict between a supermarket chain and its Estonian customers in April 2010, and focuses on definition hegemony the process by which the crisis is defined, the reaction of journalists and consumers to the case, and its impact on a company's crisis communication. It examines the role of social media in formenting a crisis and keeping it active. The analysis of social media and mass media texts, as well as press releases, suggest that citizens have power over corporations because of their ability to raise questions, be critical of company behavior, and in defining the crisis narrative. The findings indicate that who is able to define the crisis can significantly affect its course.

The chapter compares bullying experiences among university students between four countries and aims to provide an understanding of the cultural features which might affect these experiences. We start by providing a summary of the results from a cross-cultural survey conducted among undergraduate students in Argentina, Estonia, Finland and the United States. We continue discussing the ways in which the current cultural, political, historical and economic status and challenges in each country might explain the cross-cultural differences and similarities detected in students' bullying experiences in higher education. ; peerReviewed